October 1, 2014, 1:00 p.m. – 2:00 p.m. (E.D.T.)

Storytelling is the most effective form of persuasion. Neither law schools nor the practice of law provide much, if any, training on how to develop likely the most important skill an advocate must possess: the ability to tell and present a persuasive story that resonates and convinces the audience on an intellectual and emotional level. Good storytelling is good advocacy.

In this briefing, David Henry Dolkas, a partner with McDermott Will & Emery LLP, and the author of Managing Complex IP Litigation will cover:

• The five reasons that most presentations are ineffective and fail to resonate and convince.
• How to address and answer the “Key Questions” presented by your complex case.
• How to take the answers to the Key Questions and apply principles of screen writing and narrative to build the story of your complex case.
• How to tell a story that will appeal to the emotional intelligence of your audience.
• How to emphasize the benefits, rather than the features, of the facts that make up the story of your complex case.

Register now and don’t miss this important free briefing!