Likelihood of Confusion in Trademark Law (Second Edition) Supplement Date: Nov 2021
“[Kirkpatrick] gets to the heart of likelihood of confusion and explains what every trademark lawyer needs to know about this essential trademark law element.”
– Martha Sarra, Trademark Counsel, The Kroger Co.
“Richard Kirkpatrick’s book provides everything you want to know about the most important issue in trademark law. Likelihood of confusion is a like a multi-faceted crystal, and this work will help you find the right angle (and the right precedent) that sheds light on your particular trademark problem.”
– John T. Welch, Of Counsel, Lando & Anastasi
“When the book arrived, I was not disappointed. I actually read it cover to cover, which may be a confession that I am a legal geek but nonetheless points to the book’s readability, despite its highly technical subject matter. It starts with a discussion of the “Principles of Likelihood of Confusion” and ends with an Appendix of full color illustrations and a Table of Cases. Likelihood of Confusion in Trademark Law is logically ordered and flows as a complete work. Each subsection has helpful headings so that the reader can locate the information that may be useful in his/her particular case.” “This book also includes a plethora of footnotes that are on point, unobtrusive and helpful to explain the text.” “Likelihood of confusion is a subtle, complicated area of law and clearly worthy of a comprehensive reference volume on the subject, especially one as lively as this book.” “Two particularly strong points in the book are its cases cites and use of examples.” “Kirkpatrick expertly weaves pithy and longer quotes from court cases into his discussion in the text, and he also gives just enough concrete examples to help illustrate his points.” “I believe this text is a useful addition to any trademark attorney’s repertoire.”
– Anne Marie Segal, Esq., Segal Law Blog
“Kirkpatrick gives the practical insight that all trademark law practitioners should have at their fingertips.” – Chetuan L. Shaffer, Intellectual Property Counsel, Apple Inc.
“Likelihood of Confusion in Trademark Law is an excellent reference guide for professionals and non-professionals interested in the “key question” of trademark law…. Every practitioner should keep a copy of the book nearby.
”- Bryn T. Lorentz, Corporate Counsel – Intellectual Property, The Kroger Co.
”A comprehensive reference tool for both novices and experienced trademark practitioners. Kirkpatrick does a first-rate job of relating the subject of each chapter to consumer expectation.”
– New York Law Journal
“Likelihood of Confusion in Trademark Law sheds needed light on an important area of trademark law.”
– Bernard Zidar, Chief Intellectual Property Counsel, McKesson Corporation
“Likelihood of Confusion in Trademark Law is a practice-elevating resource that has deep and well-organized analysis and case law that would benefit even the most experienced practitioner who needs to analyze likelihood of confusion.”
– Raffi Zerounian, Partner and Los Angeles Market Leader, Hanson Bridgett LLP
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