Likelihood of Confusion in Trademark Law  provides a comprehensive explanation of the significant multi-factor test, giving you a better understanding of the key elements used by courts to determine if likelihood of confusion exists. This book includes hundreds of real-life examples that help to showcase the different kinds of trademarks that are likely to be confused with established trademarks, and those that are not. This must-have reference includes effective, trial-tested strategies and tips on how to outmaneuver your opponent in court, whatever side you represent.

The new release includes updates to the following topics:

• Proof: Covers the key Ninth Circuit decision in Punchbowl, Inc. v. AJ Press, LLC, noting that “the expressive nature of AJ Press’s use of the Punchbowl Mark and the fact that ‘punchbowl’ is a common word will certainly be relevant in the likelihood-of-confusion analysis” (See Section 1:8.2).
• Sound: Highlights the Tenth’s Circuit’s decision in Elevate Federal Credit Union v. Elevations Credit Union where the marks at issue, used in banking services, shared the same root term but sounded different because of the difference in number of syllables and where the emphasis was placed (See Section 4:3.2).
• Appearance: Takes note of JetBlue Airways Corp. v. Airblue Ltd., a decision in which the TTAB ruled that consumers could perceive services under the AIRBLUE mark as an extension of JetBlue’s services. The TTAB also noted that it “is sufficient for a finding of likelihood of confusion if relatedness is established for any item encompassed by the identification of services within a particular class in the application” (See Section 4:3.4[B]).

The Table of Cases has also been updated for this release.

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