PLI Press is proud to publish the new Seventh Edition of Kane on Trademark Law: A Practitioner’s Guide, a classic for more than three decades. This edition brings forth the insight and expertise of Kathleen E. McCarthy, the new author of the treatise, who is a partner in the New York office of King & Spalding, LLP, President of the New York Intellectual Property Law Association (NYIPLA), and former Editor-in-Chief of the Trademark Reporter.

McCarthy notes that, as courts try to balance the different and often conflicting interests of brand owners, competitors, consumers, reviewers, and critics, and the tensions between trademark and First Amendment protections, trademark decisions can seem inconsistent. In her analysis of the law, and her practical counsel to attorneys, she emphasizes the importance of examining all the facts, being creative in making arguments and analogies, and understanding that there are almost always exceptions to the rules and also facts that help explain the rationale for the exceptions, even if not explicitly discussed in the court opinion.

Extensively revised and updated, the Seventh Edition provides both new practical guidance and critical information on a range of topics including:

• Trademark searches in the context of modern marketing practices and social media
• The most effective use of surveys in court
• Mandatory electronic filing of trademark applications
• The best approaches to securing international registrations
• Excusable nonuse of a mark by businesses required to be closed during a pandemic
• The latest Trademark Office fees
• Recent dilution cases
• Alternatives to federal court litigation for handling false advertising claims
• Tips for navigating practice before the Trademark Trial and Appeal Board

Order a print copy today.

PLI PLUS subscribers can access this title through their subscription.