The legal industry is slowly increasing its usage of social media platforms; about one-third of the ‘AmLaw 100’ law firms are on Twitter.
LexisNexis recently commissioned a report on the social media engagement of 110 law firms across the world. Here are some interesting highlights of the firms that were audited:
- 35 firms have registered Twitter profiles, 24 are being used for broadcasting news;
8 have yet to be used; and 3 are being predominantly used for interaction at the time of the audit
- Of the 85 law firms that have registered on LinkedIn, 27 have created their own ‘LinkedIn Groups’
- Only 12 use YouTube
- Sydney and New York have the highest numbers of legal bloggers
The breakdown by region:
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MyCorporateResource has a great chart that shows which of the AM Law 100 are using social networking tools, and provides links to blogs, twitter feeds, and Facebook pages.
Chart available here.
LawyerKM has an interesting article arguing for the benefits of using Twitter as an information resource for lawyers and law firms.