The legal industry is slowly increasing its usage of social media platforms; about one-third of the ‘AmLaw 100’ law firms are on Twitter.
LexisNexis recently commissioned a report on the social media engagement of 110 law firms across the world. Here are some interesting highlights of the firms that were audited:
- 35 firms have registered Twitter profiles, 24 are being used for broadcasting news;
8 have yet to be used; and 3 are being predominantly used for interaction at the time of the audit - Of the 85 law firms that have registered on LinkedIn, 27 have created their own ‘LinkedIn Groups’
- Only 12 use YouTube
- Sydney and New York have the highest numbers of legal bloggers
The breakdown by region: 